80/20 Sales and Marketing : The Definitive Guide to Working Less and Making More by Perry Marshall

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market.

By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to:

• Slash time-wasters (page 117)
• Locate invisible profit centers in your business (page 31)
• Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
• Gain coveted positions on search engines (page 70)
• Differentiate yourself from rivals (page 67)
• Gain esteem in your marketplace (page 154)

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